Case Study

20% Business Growth with a Custom Order Management System

Overview

Marine Concepts, leading provider of innovative and patented boat cover systems, faced challenges in their order management and production processes. As a world-class boat cover manufacturer, they deliver high-quality, custom-made boat covers unique to both the boat and the dock. Delivering this product involves many skilled individuals, creating opportunities for delays, resulting in customer dissatisfaction. To proactively address these risks, Marine Concepts collaborated with DataCose to develop a custom Order and Production Management System.

The Challenge

Inefficient Order Management

Marine Concepts identified an opportunity to streamline their order management process with a single, dedicated system for managing orders from payment through to delivery. With a custom solution, they will be able to enhance manufacturing efficiency and improve the overall customer experience.

The Challenge

Production Delays

Before collaborating to design a custom solution, the production of custom boat covers wasn’t streamlined and was very challenging to oversee and prioritize all orders. The fulfillment process required up to six months, creating unnecessary production bottlenecks, friction with customers, and ultimately hindering business growth.

Solution

Custom Order and Production Management System

Marine Concepts joined forces with DataCose to leverage tech tailored to their exact needs to grow their business. DataCose implemented a custom order management system and dealer portal to streamline Marine Concepts' order processing and production workflows. The systems provide real-time data access, enabling efficient order placement, tracking, and production management.

The Results

20% Business Growth

Since implementing the custom management system, Marine Concepts has experienced a 20% growth in business. The order and production processes have enabled the company to handle more orders efficiently, contributing to this significant growth.

67% Reduction in Delivery Times

One of the most notable outcomes was the reduction in delivery times for custom boat covers. The time to deliver was slashed from six months to just two months, greatly enhancing customer satisfaction and operational efficiency.

Enhanced Operational Alignment

With real-time data access, Marine Concepts is fully aligned with current business operations. The portal provides a single source of truth, enabling quick, accurate decision-making and improved monitoring. It also streamlines communication by centralizing order information and production updates, enhancing coordination between departments and external stakeholders like suppliers and dealers, reducing misunderstandings, delays, and speeding up decision-making.

Expansion into New Markets

The new innovative system developed plays a pivotal role in Marine Concept's business development strategy. They are currently expanding into new market segments and diversifying their revenue streams through building a robust network of boat dealerships.  The solution enables them to manage and oversee this expansion, streamlining the process and unlocking new levels of scalability.

Conclusion

DataCose’s custom Order and Production Management System has transformed Marine Concepts' operations, leading to a 67% reduction in delivery times, 20% business growth, and improved operational efficiency.

“The team at DataCose immediately impressed me with their ability to diagnose our issues and map impactful solutions that were straightforward for me and my team to understand, implement, and manage.”
Michael Cray, CFO of Marine Concepts

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