The Amazon marketplace is bustling with opportunities, but staying competitive requires more than just listing products. 

Over 70% of top Amazon sellers use automation tools to streamline operations and boost efficiency. If you’re spending more time on repetitive tasks than growing your business, it’s time to explore Amazon automation.

In this guide, we’ll cover five key areas to automate, tools you can use, and actionable steps to help you grow your Amazon store without the overwhelm.

‍

What is Amazon Automation?

Amazon automation refers to any software, service, or mobile app that helps you manage and grow operations on the world's largest online retailer. 

Your online store can get overwhelming fast. You have products to process, customers to serve, orders to pack, and shipping to address. How do you do it all and still run the store? It could serve your business better to focus on growing it if you can automate repetitive tasks.

Luckily, there are technology solutions that can streamline your online store workflow and save you time. There are five key areas you can consider automating: shipping & handling, order fulfillment, inventory management, email automation, analyzing customer/competitor data, and accounting.

Amazon automation vendors focus on specific aspects of the Amazon ecosystem. For example, tools such as SellerCloud automate routine tasks like listing management or inventory replenishment. Other tools cover more broad categories, such as fulfillment automation, analytics, or Amazon advertising. In essence, they do all of the “dirty work” so that you can focus on other less tedious parts of the business.

The Amazon marketplace is a fierce place for sellers, and automated products can help level the playing field. However, as is usual of popular avenues for making money, the concerns for scammers are real, and information asymmetry (someone knows something that you do not) means that some are paying between $15-50k for the service, at which point one has to question who is the real beneficiary of you setting up shop and taking the financial risk.

Find out how you can go about automating your store without paying extortionate fees.

5 Key Areas to Automate Your Amazon Store

Here are the key areas to automate your Amazon store:

‍

Automate Order Fulfillment with Amazon FBA

Everything from picking and packing, to packing slips, shipping labels, and tracking information are handled by Amazon itself. This is one of the very first things you should look to automate; it is part of the reason why Amazon has the presence it has, and why so many people decide to sell through them. 

‍Why Automate This?

Amazon's FBA program can handle most of the logistics of getting a product to the final customer; it works tremendously well for many businesses and for many it is the sole reason they are able to operate. This alone outsources and effectively automates warehousing, hiring people, and processing orders.

However, some find the costs to be prohibitive if they have extremely high-volume, extremely low-margin products. In that case, you can look at Airtable + custom code to fulfill orders, handle emails, delegate tasks, etc. This is one of our main areas of expertise.

Pro Tip: If Amazon FBA costs are too high for your business model, explore tools like Airtable combined with custom code for streamlined order processing. Read our guide to learn more about Airtable: Basics You Need to Know

‍

Maximize Sales with Automated Inventory Management

Automation is king for inventory management. Even with Amazon’s FBA program, you must still order inventory and make sure Amazon has it in the first place; missed sales are an easily avoidable way of losing revenue.

Inventory management is the process where businesses track and manage stock levels, and order and replenish stock levels as necessary. This is usually done by setting a reorder point for each product, and re-ordering when the stock level falls below the reorder point.

You can start automating inventory management without having to buy any expensive software or learn complicated coding. Tools like Shipstation and Oberlo make inventory management easier. With these tools, you can ship orders, create shipping labels, track inventory, and manage multiple inventory channels.

‍Why Automate This?

Efficient inventory management ensures you always have products in stock, improving customer satisfaction and boosting revenue.

‍

Accounting or Bookkeeping Made Simple

For many small businesses, bookkeeping is a time-consuming, manual task. It's no surprise that small business owners and entrepreneurs are swimming in spreadsheets. It's common for entrepreneurs to use spreadsheets to keep records of their revenue and expenses, but spreadsheets can also be incredibly time consuming and often require manual input.

Keeping track of all the numbers can quickly become overwhelming. In fact, according to a recent survey, 38% of small business owners spend 5 hours or more per week on spreadsheets.

If you're spending too much time on bookkeeping, it's time to automate.

We have helped a small yoga studio automate their bookkeeping, saving 10 long hours per month. While off-the-shelf solutions exist, the compromise means that bookkeeping still requires a lot of user input and it is not customized to your business, the tools you use and your specific needs.

Although we encourage you to try off-the-shelf solutions first, such as QuickBooks, getting custom automation on top can make the process much, much easier. Especially if you are moving a lot of products, fast.

Plus, if you are using QuickBooks, then QuickBooks Online can be integrated to automatically manage inventory.

Why Automate This?

Save hours spent on spreadsheets and get real-time insights into your store’s financial health.

‍

Email Automation for Customer Engagement

Email automation software allows you to schedule outgoing emails, including order status updates, tracking numbers, shipment notifications, returns information, and any follow-up emails that might be necessary.

But it can also be a fantastic tool to increase sales and to increase the power of your brand. For ecommerce entrepreneurs, email is an incredibly powerful tool that can power everything from cart abandonment to product recommendations. And, with the right automation on your side, you can generate and nurture leads, streamline your operations, and increase revenue.

The costs of keeping an existing customer are much lower than acquiring a new one. You can send discounts to existing customers to encourage repeat purchases. 

Why Automate This?

Nurture leads, drive repeat purchases, and boost brand loyalty—all without manual effort.

‍

Automate Customer and Competitor Data Analysis

You can measure results and have a better understanding on what’s working for your business to double down on your winning horses, so to speak. Analyzing this data manually can be a full-time job. And manually gathering it another, and a dull one at that.

You can set scripts to continuously scrape data on the web. One of our clients continuously scrapes Amazon, collates and analyses the data, and gets both various regular reports and alerts e.g. if they compete on price, they know exactly when a competitor undercuts them and when substitute products go below a pre-set price. All of this happens automatically, in the background, and allows them to make better informed, quicker business decisions. What’s more, they don’t have to be reactive. Their intelligence allows them to be proactive instead.

Why Automate This?

Stay ahead of competitors by making data-driven decisions. One client used automation to monitor competitor pricing and adjust their strategy, resulting in a 15% revenue increase.

‍

Bonus: Hiring a Virtual Assistant

A virtual assistant can help offload a lot of tasks once you have figured out what works and what you would like to do on a regular basis. Digital marketing, email management, and in some instances, even content creation is possible.

Using geoarbitrage – that is, hiring someone where the market rate for their salary is much lower, can also help you stay competitive.

However, it is important to realize you are dealing with humans. We recommend specifying exactly what type of work you expect them to do, checking past references, and perhaps including a trial period. Be aware of local and international laws, too.

Why Automate This?

Hiring a virtual assistant allows you to focus on strategic activities while delegating time-consuming operational tasks.

‍

Key Takeaway

With increased competition and access to technology, automating what you have figured out can save you time and allow you to continue being competitive. What’s more, it can free up your time and hopefully make most of your Amazon business run mostly in the background, becoming a semi-passive income source.

Just be wary of services that charge through the nose, do your research, and ask yourself if there’s a more efficient way of doing something. Your role as the head of a business is to fire yourself as quickly as possible. You might need to be an accountant for some time, but the moment you can find a person or a machine you can delegate to, do not hesitate to let go of the reins and have someone else execute the strategy you’ve tested and put in place.

Ready to simplify your Amazon business?

Streamline your Amazon business today. Claim Your Free Tech Strategy Session  and unlock tailored automation solutions.

‍

Reference

• Learn more about FBA

• Explore QuickBooks Online

‍