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HubSpot Overview - All in One Freemium CRM

HubSpot is a CRM (Customer Relationship Manager) that can help grow and maintain relationships between your business and its customers.

HubSpot launched in 2006 and quickly built a reputation in marketing automation and social media campaign management before moving into customer relationship management (CRM) back in 2016.

Perhaps the standout feature of HubSpot is its flexible and modular pricing system. HubSpot provides users with access to the marketing, sales, and service hubs for free. Users can then upgrade each specific area of the CRM software, allowing them to focus on growing specific areas of their business without paying for features they won't use.

It should be noted that HubSpot CRM is a separate product from HubSpot, which focuses more on digital marketing and automation. 

HubSpot Pricing

HubSpot's free CRM gives users access to the marketing, sales, and service hubs; users can try each section of the platform before choosing which individual parts of the software they want to upgrade.

Overall, the pricing structure used by HubSpot is somewhat confusing. However, it gives users more flexibility, allowing them to only pay for the features they use.

User Interface

HubSpot CRM has a friendly, modern user interface (UI), which works well with other HubSpot products. 

The platform is split into the following sections:

  • Marketing Hub
  • Sales Hub
  • Service Hub

The platform also features the CMS hub, but this is not included in the free version.

If you are looking for an affordable CRM without a steep learning curve, HubSpot CRM offers a very attractive package.

Features

HubSpot can be described as freemium software. The free version comes with the Marketing Hub, Sales Hub, and Service Hub products, all of which can be upgraded individually, allowing for a more customizable pricing plan.

HubSpot Marketing Hub

HubSpot's marketing hub is made to help you attract and convert new customers.

The marketing hub acts as an all-in-one base for your marketing tools and data.

Features of the marketing hub include:

  • Ability to publish blog posts
  • Build your search authority
  • Track and manage ads
  • Monitor and report on your progress
  • Build landing pages
  • Manage social media channels
  • Video management
  • Live chat

Pricing and Features:

Free

The free version Includes:

  • Email marketing
  • Forms
  • Landing pages
  • Live chat
  • Facebook, Instagram, Google & LinkedIn ads
  • Contact management

Starter - $50 per month

The starter version includes:

  • Everything in the free version
  • Everything in Free
  • Simple form follow-up emails
  • Ad retargeting
  • Landing page reporting
  • Multiple currencies
  • HubSpot branding removed

Professional - $890 per month

The professional version includes:

  • Everything in the starter version
  • Marketing automation
  • SEO
  • Blog
  • Social media
  • Custom reporting

Enterprise - $3,200 per month

  • Everything in Professional
  • Account-based marketing
  • Adaptive testing
  • Predictive lead scoring
  • User roles
  • Multi-touch revenue attribution

HubSpot Sales Hub

HubSpot's sales hub can be used to help you close more deals, maintain relationships with clients and manage pipelines.

Features of the sales hub include:

  • Email templates
  • Email tracking
  • Call recording
  • Document management
  • Conversion intelligence
  • Contact management
  • Appointment scheduling
  • Personalized and automated sales processes
  • Live chat
  • Pipelines

Having access to all of these tools in one place will save you a lot of time, allowing you to focus more on providing a stellar customer experience. 

Pricing and Features:

Free

The free version features:

  • Contact management
  • Deal pipeline
  • Quotes
  • Meeting scheduling
  • Live chat
  • Reporting dashboard

Starter - $45 per month

The starter version features:

  • Everything in the free version
  • Simple automation
  • Goals
  • Conversation routing
  • Multiple currencies
  • Rep productivity performance

Professional -$450 per month

The professional version features:

  • Everything in the starter version
  • Deal stage, task, and lead rotation automation
  • Sequences
  • Teams
  • Custom reporting
  • Phone support

Enterprise - $1,200 per month

The enterprise version features:

  • Everything in the professional version
  • Custom objects
  • Predictive lead scoring
  • Playbooks
  • Forecasting
  • Recurring revenue tracking

HubSpot Service Hub

The HubSpot service hub can be used to improve your customer support.

Features of the service hub include:

  • Help desk and ticketing
  • Knowledge base
  • Live chat
  • Reporting dashboard
  • Automated customer service

Customers expect 24/7 personalized support. The HubSpot service hub allows you to deliver.

Pricing for Service Hub is similar to those listed for the Sales Hub, with the Free, Starter, and Enterprise pricing remaining the same. The Professional pricing plan, however, sits at $360 per month.

Pricing and Features:

Free

The free version features:

  • Contact management
  • Ticketing
  • Live chat
  • Team email
  • Tickets closed reports
  • Reporting dashboard
  • Shared inbox

Starter - $45 per month

The starter version features:

  • Everything in the free version
  • Conversation routing
  • Simple ticket automation
  • Multiple ticket pipelines
  • Multiple currencies
  • Calling SDK

Professional - $450 per month

The professional version features:

  • Everything in the starter version
  • Help desk automation
  • Knowledge base
  • Logged-in visitor identification
  • Customer feedback surveys
  • 1:1 video messaging

Enterprise - $1,200 per month

The enterprise version features:

  • Everything in the professional version
  • Goals
  • Playbooks
  • Single sign-on
  • User roles
  • Team management
  • Conversation intelligence

HubSpot CMS Hub

The HubSpot CMS is where you can focus on your website content.

HubSpot's CMS hub makes it straightforward to create and manage your website using an intuitive drag-and-drop editor. All pages produced with the CMS hub are fully responsive, meaning they will look great on all devices.

Some other features of the HubSpot CMS hub

  • SEO recommendations
  • Access to pre-built website themes
  • Multi-language page content
  • Contact attribution reporting
  • Security monitoring and threat detection

Overall the CMS hub provides a great way to create and manage content. However, it is not as flexible as some other tools, such as WordPress. If you are looking to keep all of your business tools in the same place, then the HubSpot CMS hub is worth considering; it also means you won't have to deal with a separate web host.

Pricing and features:

Professional - $300 per month 

The professional version features:

  • Drag-and-drop editor
  • Website themes
  • Multi-language content creation and testing
  • Dynamic content with HubDB
  • Local website development
  • SEO recommendations & optimizations
  • Basic bots
  • Dynamic personalization
  • A/B testing
  • Contact attribution report builder
  • Content delivery network (CDN)
  • 99.99% uptime
  • 24/7 security monitoring & threat detection
  • Standard SSL certificate

Enterprise - $900/month

The enterprise version features:

  • Everything in the professional version
  • Custom objects
  • Serverless functions
  • Reverse proxy configuration
  • Memberships
  • Partitioning
  • Hierarchical teams
  • Activity logging
  • Custom CDN configuration
  • Site performance monitoring
  • Code alerts
  • Single sign-on
  • Additional brand domain
  • Adaptive testing
  • Multiple currencies

Pros and Cons

Advantages of HubSpot

  • Modular and scalable
  • Flexible pricing system
  • Great UI
  • Wide range of features included for free
  • Easy to create
  • Customer support is great

Disadvantages of HubSpot

  • The pricing tiers are confusing
  • No customer support on Free Plan

Is HubSpot Suitable for My Business?

Overall, HubSpot CRM has a lot to offer. Its modern UI makes it accessible, even to non-technical users. Users may find the free version to be somewhat limited, and larger businesses may find the features lacking depth compared to other CRM software on the market, however you can always upgrade the modules that you find the most useful.

The freemium pricing structure makes it easy to test out the platform for free with the option of upgrading specific modules, meaning that users only pay for the features that they want to use. While the pricing structure is somewhat confusing, it makes the platform more accessible to smaller businesses on a budget.

If you want to learn more about how HubSpot can help grow your business, fill in the contact form below!

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